I started my career in digital marketing, crafting campaigns that hooked users. Yet I kept wondering "Why do people abandon this app so quickly?"

This curiosity led me to product ownership, where I balanced business goals with technical realities. I naturally became the team's UX problem-solver, focusing on user needs and pain points.

Today, I am a UX designer passionate about uncovering the "why" behind user behavior, because I believe that good design isn't just about pixels, it's also about people.

Fluent in French, English, and Arabic, I specialize in designing for MENA's cultural nuances, transforming complex workflows into intuitive experiences.

If you're looking for someone passionate about solving real problems, not just making things look pretty, let's connect!