Clickapporter App
Streamlining a haemorrhaging e-commerce app for clarity and ease of use
Case Outcomes
By addressing critical usability issues, we transformed a fragmented experience into one that users could navigate confidently, resulting in measurable improvements across key metrics.
Context & Process
Clickapporter is a Moroccan cross-border e-commerce app that helps users shop internationally with localized pricing.
As advertising efforts increased, more users would download the app. However, over time, we noticed severe spikes in uninstalls and customer service requests.
Research
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Analysis
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Design
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The Challenges
Through my extensive research, I was able to pinpoint a number of key insights that guided my approach and design decisions.
Clickapporter Brand Redesign
This redesign came at the same time as the Clickapporter brand was evolving.
I led the effort of redesigning both the company logo and color pallets used across all mediums.
Redesigned logo
Redesigned logo & Primary Font
Redesigning the Home Screen
The home screen’s cryptic flag-based navigation baffled users, causing 68% to abandon the app early. By replacing abstract symbols with intuitive design, we transformed frustration into familiarity.
Original Experience
New Experience
Streamlining the Checkout Flow
Hidden CTAs and unconventional steps confused users, causing cart abandonment. We anchored the process with familiar e-commerce patterns.
Original Experience
New Experience
Introducing Guided Onboarding
New users faced a steep learning curve with zero guidance. We added interactive tutorials to turn confusion into confidence.
Takeaways
This project reinforced the importance of aligning design with user expectations while balancing technical constraints. Here’s what I’ll carry forward: